The 13 columns
| Column | What it is for |
|---|---|
| Date | The day the post goes out. |
| Weekday | So you can spot patterns, such as which day does best. |
| Time | When your audience is online. Instagram shows this in Insights under Audience. |
| Channel | Instagram, TikTok, YouTube, Facebook. |
| Format | Short video, carousel, post or story. |
| Topic | What it is about, in one sentence. |
| Hook | The first line or the first frame. It decides whether people keep watching. |
| Caption | The text under the post. |
| Call to action | What people should do: save, share, visit, link in bio. |
| Hashtags | A few that fit the topic. |
| Status | Idea, in progress, approved, posted. |
| Link | The link to the published post. |
| Views after 7 days | The result. It tells you what to do next week. |
Sample week
This is a week with three fixed formats. The topics fit almost any business.
| Day | Format | Topic | Hook |
|---|---|---|---|
| Monday | Short video | One thing only you do this way | Everyone does this differently. |
| Tuesday | Carousel | Three questions customers always ask | We hear number two every day. |
| Wednesday | Story | Behind the scenes | What you don’t usually see … |
| Thursday | Short video | Before and after | Ten seconds, one difference. |
| Friday | Post | One customer, one sentence (with permission) | “Wish I’d known this sooner.” |
| Saturday | Story | Poll: what should come next? | You decide. |
| Sunday | – | off |
Fill it in 30 minutes a week
- Set the week’s goal: new followers, enquiries, or getting one offer known.
- Pick three fixed formats you repeat every week. Fixed slots save the most time.
- Collect topics: customer questions, the season, what is new, your best posts of recent weeks.
- Write a hook for every video: the first line that makes people keep watching.
- Fill in the times your audience is online. Instagram shows them in Insights under Audience.
- After seven days, fill in the views and carry the strongest topic into next week.
Ansamble fills the plan for you.
Ideas, videos and times for every week. You just approve.
Start freeHow often should you post?
There is no number that fits everyone. Plan as much as you can keep up for months: three posts a week that really go out teach you more than seven that stop after two weeks. With the “Views after 7 days” column you will see after a month which days and formats work for you.
Updated 12 November 2026